We have a brilliant team at Electrify.
Everyone has a key focus, but given we are a small business, there’s plenty of overlap but with the skills that are required to ensure we function very effectively.
Let’s introduce you to them...
Lawrence Broadie - Managing Director
A former head of marketing at Heart of Midlothian FC, Lawrence has worked in agency for the last eight years, as an account director, director, and now owner and managing director of Electrify. A real strategist, Lawrence has overall responsibility for all of our clients, our own company’s strategy and leads on business development.
Lauren Bennett - Creative Director
Lauren joined Electrify in January 2019 and directs our creative operations including graphic design, film, and animation. Originally from Middlesbrough, Lauren joined us from Analox, having previously worked for Loughborough University. A stunning creative in her own right, Lauren is responsible for many of the amazing pieces of creative we develop.
Lucy Broadie - Operations Director
Lucy leads the operational side of Electrify ensuring everything runs like clockwork. From managing accounts payable to payroll and pension, through to ensuring the business has the tools it needs to operate compliantly and smoothly, Lucy has us covered.
Anna Carr - Marketing Campaigns Partner
Arriving from SAMH (Scottish Association for Mental Health) Anna has a real track record in third-sector communications and campaigns. A former comms & events officer at Self Directed Support Scotland, she is also a trustee for Edinburgh Young Carers. Anna leads on the delivery of a range of campaigns for clients, across social & digital media.
Laura Sturrock - Communications Partner
Laura joined Electrify in August 2019 after a successful career in journalism working, principally, with Johnston Press across a range of their local titles. Laura is responsible for our key PR clients, delivering an oustanding return in terms of proactive, positive, media coverage.
Graeme Alexander - Content Producer
A former STV & Bauer Media broadcast journalist, Scottish Government media manager, and communications executive at Aegon, Graeme joined our team in July 2019, but recently took up a new role with us, delivering content as part of our creative team. You’ll normally find him capturing video and supporting the development of super social content.
Emily George - Creative Partner
A fantastic designer, with experience in motion and film editing, Emily joined us in June 2021. Emily - who studied graphic design at Kingston University in London - was a winner of the RSA Student Design Awards 2017-18. This earned her a three-month internship with Dundee-based NCR which brought her to Scotland for the first time. Emily also had a competition entry exhibited by the London Design Biennale in 2020.
Robyn Laing - Graphic Designer
A brilliant graphic designer, Robyn joined Electrify full-time in September 2020 after working with us on a freelance basis for several months. Robyn is a graduate of the world-reknown Shillington College, and has worked both in agencies big and small, as well as freelance, during her career.
We are also supported by a small, brilliant, trusted group of colleagues who join us depending on the nature of each project. We have highly specialist film and lighting operators, photographers, animators, media buyers, and web developers who share our values, and expertly support us in what we do.