OPEN Electrify Marketing & Communications
At Electrify we help tell extraordinary, powerful stories

Our Team

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Introducing our team

We have a brilliant team at Electrify.

Everyone has a key focus, but given we are a small business, there’s plenty of overlap but with the skills that are required to ensure we function very effectively.

Let’s introduce you to them...

Our board of directors

Lawrence Broadie - Managing Director 

A former head of marketing at Heart of Midlothian FC, Lawrence has worked in agency for the last ten years, as an account director, director, and now co-owner and managing director of Electrify, which he founded in December 2015.  A real strategist, Lawrence has overall responsibility for all of our clients,  our own company’s strategy and leads on business development.  

Lauren Bennett - Creative Director   

Lauren joined Electrify in January 2019 and directs our creative operations including graphic design, film, and animation. Originally from Middlesbrough, Lauren joined us from Analox, having previously worked for Loughborough University. A stunning creative in her own right, Lauren is responsible for many of the amazing pieces of content we produce.  She became our co-owner in April 2022. 

Lucy Broadie - Operations Director 

Lucy leads the operational side of Electrify ensuring everything runs like clockwork. From managing accounts payable to payroll and pension, through to ensuring the business has the tools it needs to operate compliantly and smoothly, Lucy has us covered. 

Our team

Our brilliant colleagues

Anna Carr - Strategic Campaigns Partner

Arriving from SAMH (Scottish Association for Mental Health) Anna has a real track record in third-sector communications and campaigns. A former comms & events officer at Self Directed Support Scotland, she is also a trustee with Edinburgh Young Carers. Anna leads on the delivery of a range of campaigns for clients, across social & digital media. 

Matthew Dunsmore - Content Producer  

Matthew is an award-nominated cinematographer, and recent graduate from Stirling University (digital media). His role involves filming, editing, photography, and social media delivery within our creative team. 

Emily George - Creative Partner

A fantastic designer, with experience in motion and film editing, Emily joined us in June 2021. Emily - who studied graphic design at Kingston University in London - was a winner of the RSA Student Design Awards 2017-18. This earned her a three-month internship with Dundee-based NCR which brought her to Scotland for the first time. Emily also had a competition entry exhibited by the London Design Biennale in 2020.

Jake Gray - Communications Partner

Formally a digital media specialist with an IT company, Napier University graduate Jake focuses on every day communications, and in particular social and digital media with our retained clients.  

Calum Woodger - Communications Partner

A former multimedia journalist with nearly a decade’s experience at DC Thomson (The Courier and Dundee Evening Telegraph) and Reach (Football Scotland and Daily Record), Calum leads on key PR and comms activity across a range of clients.  

Our wider network

We are also supported by a small, brilliant, trusted group of colleagues who join us depending on the nature of each project. We have highly specialist film and lighting directors, photographers, animators, media buyers, and web developers who share our values, and expertly support us in what we do.

Head Office

Electrify Marketing & Communications

1C Alba Pavilions
Alba Business Park
EH54 7HG
United Kingdom

0131 564 0807