As spring turns to summer, we've made another double signing for Electrify, working with two charities on communications projects.
Our work with the Scottish Professional Football League Trust (SPFL Trust) was secured following a competitive pitch process, and sees Electrify support a marketing & communications project around a major report on a significant community project resulted from half a million pounds of Scottish Government funding, which involved 40 SPFL clubs.
This will include creating a comprehensive report, which will be printed and available as an interactive document online, across a full range of devices.
There are some amazing stories from communities across the country of how football club community departments (some registered charities in their own right) have built opportunities by using the power of the sport, and clubs themselves, to support those in some of the hardest to reach places.
We're also pleased to be leading a specific supporting PR element, which will involve the report being launched, nationally. We'll also provide a toolkit to all participating clubs, to allow them to share their engagement, with supporters via their own channels as well as local media.
The second client we're absolutely delighted to have welcomed to Electrify is registered charity, the Citadel Youth Centre, which is based in Leith.
An amazing front-line service charity established in 1980, the Citadel serves local young people, children and their families in the Leith area, working with local delivery partners.
Open access youth clubs, projects and individual support are all designed to meet the needs of the young people in the area as they see them. The Citadel also works with parents, schools and other services to understand the needs of those accessing the Citadel services.
Our work with the Citadel involves the most amazing project involving the celebrated Michelin Starred chef Tom Kitchin, a group of young people, many of whom are rising to life challenges to create a future they are proud of.
Throw in the Inverness Caledonian Thistle manager John Hughes, a born and bred Leither, former captain and manager at Hibernian, massive supporter of the Citadel and the story is quite unparalleled.
Elsewhere, Electrify has taken on additional work with the Homeless World Cup to manage relationships with Glasgow 2016 commercial rights holders, and on site event activation. We've also been working with Newcastle Racecourse & Conference Centre on a new project, too.
Electrify owner Lawrence Broadie is delighted with these latest client wins' saying, These are two amazing projects to be working on. Telling amazing stories is what we love to do, and there's little doubt both the SPFL Trust and Citadel have much to share with the world. We're proud to be playing our part.
It's been a very good 2016 so far, since we launched Electrify; we've worked with 12 different clients across sport, community and charity — all of whom share the values which drive us.
With the upcoming launch of McEwan Fraser Legal's unique three-way sponsorship of Dundee United, Dundee and Inverness, and the 2016 Homeless World Cup coming to Glasgow's George Square this looks like being a first summer to remember.
Some of our clients include: DPS Group, The Homeless World Cup Foundation, Scotland's mental health charity SAMH, Supporters Direct Scotland, Drum Property Group & Firetrail Events, purpleTV, McEwan Fraser Legal, and the Scottish FA.
Electrify works with people who are passionate and driven by the values we share: commitment, excitement and authenticity. Our mission is to, Electrify your audience by telling an amazing story.
To find out more, simply email firstname.lastname@example.org or call 0131 564 0807.