OPEN Electrify Marketing & Communications
At Electrify we help tell extraordinary, powerful stories


[Re]introducing Negotiate

  • Negotiate have delivered negotiation training for over 25 years
  • Electrify engaged to elevate their brand
  • Co-produced an explainer animation and produced a creds document and a range of promotional assets
  • Provided social media training to make best use of refreshed brand

At Electrify, we know how important it is to align your brand with your culture. Throughout our project with Negotiate, we worked with their managing director Florence to tell her and her company’s story. 

Negotiate was founded over 25 years ago by Florence’s father, Gavin. Florence is proud of her Dad’s legacy but it was time for her to make her mark. 

We challenged Florence to think about what matters most to her, and importantly what people need to know about negotiation.

Our team learnt that negotiation is often misunderstood, and yet we all negotiate every day whether that be at work, or in our personal lives. Getting this message across was fundamental. 

As a negotiation trainer and consultant, Florence’s product is her expertise, so together we decided she should be the face and the voice of her brand. 

Florence has a great sense of humour and a brilliant way about her - it’s her selling point. We reflected this the range of assets that we created. This included:

  • An explainer animation, voiced by Florence
  • A credentials document 
  • A range of social media assets
  • A day to day content grid, including optimised for digital channels 
  • Training and support to build the confidence to use these new tools 

As well as Negotiate, some of our clients include Age Scotland, Alzheimer Scotland, Dogs for Good, the SPFL Trust, BBC ALBA, Africa on the Ball, SAMH and Electric Umbrella.

If you’d like to find out more, get in touch with our team via

Head Office

Electrify Marketing & Communications

1C Alba Pavilions
Alba Business Park
EH54 7HG
United Kingdom

0131 564 0807