In October, our main focus with clients McEwan Fraser Legal, was to cause a bit of a racket. We pitched fans of both Dundee-based football clubs against each other to find out who could produce the most noise, in a game of #NoisyNeighbour.
We kicked off the campaign with a photocall involving United's Scott Fraser and Dundee's Cammy Kerr at Dundee Law, overlooking the two famous old grounds.
The two players went head to head, shouting into their megaphones', as media captured some brilliant photos of the friendly rivalry.
The main events took place on the 21st and 25th October, at United's match against Inverness, and Dundee's match against Motherwell, respectively.
Armed with a decibel reader we went along, and moments before kick-off, the crowd were encouraged to whoop, cheer and shout, to make as much noise as possible.
Although the Tangerine Army made a valiant effort, scoring a very respectable 83dB, they were, however, pipped to the post by the Dark Blues, who won with a score of 86dB.
The campaign secured coverage across newspapers, TV and digital media outlets with channels including STV News, The Scottish Sun, The Courier and the Evening Telegraph.
#NoisyNeighbour was the latest in a long line of fan-focused activation campaigns designed to reinforce McEwan Fraser Legal's philosophy to 'think differently'. Other highly successful projects included: #HomeRun, #HomeAdvantage, and #BiggestHomeGame.
Electrify is an integrated marketing & communications agency driven by its values — commitment, energy and honesty.
Current clients include SAMH, DPS Group, McEwan Fraser Legal, McCrea Financial Services, Prime Four, SPFL Trust, MG ALBA and Supporters Direct Scotland.
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