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Supercharging Prime Four Beast Races

We are proud to announce that Electrify has been appointed by Prime Four Business Park to handle event communications PR around their sponsorship of The Prime Four Beast Races.

Taking place in Inverness & Banchory in September, Electrify will use its experience to leverage coverage for both events, with a strong focus on the North East.

Prime Four is an award-winning business park in Aberdeen, developed by Drum Property Group. It provides a community of offices, leisure facilities and stunning communal areas that blend into the beautiful surroundings with unrivalled connectivity and state-of-the-art communications.

Electrify's role will be to promote the races themselves, along with key messaging on behalf of Prime Four, about bringing life to work.

Prime Four's sponsorship of Beast Race, now in its third year, is about demonstrating the importance of work-life balance, something key to the park's offering to the wide network of major businesses who have made the switch to a more people-focused environment.

In building Prime Four, Drum Property has created a unique approach is to look at the way business accommodation interacts with its environment and the lifestyles of the people that work there. This is based around an understanding that happier staff are always more productive.

In practical terms, on site at the central hub, The Fourcourt, there is a nursery, deli, Starbucks and an Urban Bar & Grill all located around The Village Hotel Club with conferencing and leisure facilities, including a fully equipped health club, swimming pool and spa.

Current tenants include some of the biggest names in the energy and service sectors such as: Maersk, Statoil, Transocean, Apache, Nexen OneSubsea, Premier Oil and Anderson, Anderson & Brown,

The Prime Four Beast Races are ferocious, but rewarding challenges for participants at all levels of fitness.

In Banchory, last year, over 2,300 hardy souls braved a gruelling 10km course and conquered 25 epic obstacles at Knockburn Loch, near Banchory. The beastly obstacles included wading through chin deep mud, climbing over 12ft high wooden walls, squeezing through water filled tunnels and sliding into the icy loch. The set up at Inverness is equally tough!

Unlike many outdoor events of this nature in the UK, Prime Four Beast Races stand out because they use only the natural environment to create courses.

Drum Property Group communications director Fife Hyland said: We look forward to working with Electrify on this year's Prime Four Beast Races.

'They have great experience of managing external event PR on projects like this, which made them ideal to take on this project.

It's great to be working with Fife and the team on the Prime Four Beast Races because our values are so well matched,' explained Electrify owner Lawrence Broadie.

'The events positively promote charity with Chest, Heart and Stroke Scotland the nominated lead partner.

!Critically for us, the Prime Four sponsorship is also about showing that a good life is important for good work. It's a view Electrify shares, passionately and we can't wait to get started.

Director Jon Buckland from Firetrail Events, who own Prime Four Beast Races is also looking forward to the new partnership with Electrify. He said: Working with Electrify will supercharge our PR campaigns.

'They have a wealth of experience in sporting and charity events and their skill set is perfectly matched to the Prime Four Beast Race.

Head Office

Electrify Marketing & Communications

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