A loved up - and very muddy - couple stunned participants by getting MARRIED on the finish line at the Prime Four Beast Race in Loch Ness, on Saturday.
Marlene Harper and Les Simpson from Wick secretly decided to get hitched, surprising thousands of participants, including 80 of their friends.
And our team at Electrify helped bring their special day to life by building a content media and PR opportunity around the happy pair.
Marlene and Less are recent new recruits of the Hamilton Optimum Training (HOT) team, who travel down to Aldourie Castle Estate with a large group every year to take part in the extreme obstacle course.
ud83dudc70ud83cudffcud83eudd35ud83cudffb Introducing Les and Marlene. They finished @prime_fourpic.twitter.com/Ga4BAMYPeV— Beast Race (@TheBeastRace) September 1, 2018
They recently decided to take up a healthier lifestyle and vowed to celebrate the experience of completing Prime Four Beast Race in just over three hours by becoming man and wife in front of their teammates.
Pictures show the "beastly" bride and groom after walking down a 10km aisle with 30 brutal obstacles at one of Scotland's toughest obstacle course races (OCR).
Their nuptials marked the crowning moment of another spectacular Prime Four Beast Race at which we were responsible for delivering live on-the-day social media content which included live and recorded video, including super slo-mo, time-lapse as well as stunning imagery from the on-course photography team.
All metrics point to the most successful "social" Prime Four Beast Race of all time. For example, on Facebook we have seen over 30,000 engagements (i.e. likes, comments, or shares).
In the final reckoning that number will rise significantly again, because previous experience shows us that in the days following the race people continue to engage strongly with the event via social media.
Electrify also managed the traditional PR element, with the focus on Marlene and Les' big day at Aldourie Castle Estate.
It was brilliant to see lots of coverage of the race, and its first wedding, with coverage appearing in The Metro, The Herald, The Scotsman, Press & Journal, The National and on BBC online.
The next Prime Four Beast Race is at Knockburn Loch in Banchory on 22nd September.