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At Electrify we help tell extraordinary, powerful stories

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Electric Umbrella Plug In to Electrify

  • Electric Umbrella create amazing music experiences with learning disabled people
  • They asked for our help to get more members signed up for their online sessions
  • We created a new campaign called ‘Plug In’
  • This involved the creation of four beautiful ambassador videos, supercharged social content, a punchy paid media campaign, and PR
  • Since the launch almost 450 learning disabled people have signed up; Electric Umbrella now has over 2,000 members

At Electric Umbrella the lights are always bright, the stage is always set and the show is always on. They create amazing live music experiences with learning disabled people, bringing joy, connection electric energy to many.



You won’t be surprised to read it was a match made in heaven for our team at Electrify!

Last March when covid hit, their plans changed overnight. Within two weeks of lockdown they were delivering a jam packed programme of online content for their members.

That’s where we came in - they asked for our help to reach more learning disabled people

Storytelling is our strength, so our team worked closely with four of their ambassadors, to produce some beautiful content:

  • Farrah found Electric Umbrella online, after finishing school and losing contact with friends abruptly
  • Jonathan who, despite severe OCD, finds he can let his hair down on stage becoming an extraordinary performer
  • Amy, and best friends Lumi and Dave (they live together in supporting housing) shone brightly in the spotlight
  • Carer Jenny and her son Ryan, both of whom found the Big Yellow Choir a lockdown lifeline

These case studies, and some beautiful photography too, formed the basis of a showstopping multi-channel campaign with a clear call to action: Plug In to Electric Umbrella today.  

This was all supported by a paid social media campaign targeting learning disabled people, their friends, family and carers, which really drove results. And extensive PR support, with an end-to-end press package to peak interest. 

We saw huge successes - national news coverage, including a prime time ITV News feature, 450 brand new sign ups, and some of the charity’s biggest audiences yet. 

Electrify is a creative communications agency. We work with clients who share our values to tell extraordinary stories that inspire action. 

As well as Electric Umbrella, some of our clients include Age Scotland, Alzheimer Scotland, Dogs for Good, the SPFL Trust, BBC ALBA, Africa on the Ball, SAMH and Penumbra. 

If you’d like to find out more, get in touch with our team via go@electrify.me.uk

Head Office

Electrify Marketing & Communications

1C Alba Pavilions
Alba Business Park
Livingston
EH54 7HG
Scotland
United Kingdom

0131 564 0807
please@electrify.me.uk