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McEwan Fraser Legal join Electrify

We are really pleased to reveal that Electrify has been appointed by McEwan Fraser to support on sponsorship media & PR.

Electrify will support McEwan Fraser Legal's unique three-club shirt sponsorships with Scottish Premiership sides Dundee, Dundee United and Inverness Caledonian Thistle, as well as other sports sponsorship partnerships, including its relationship with Celtic.

With a commitment to engage supporters and be their biggest backer, McEwan Fraser Legal will use the hat-trick of shirt deals to demonstrate their commitment to outstanding customer service.

Multi-award winning, McEwan Fraser Legal challenges its sector to, think differently' and that approach will be applied through these partnerships.

Unlike other property solicitors, McEwan Fraser Legal operates from 8am until midnight Monday to Friday, and staff speak 17 different languages, making the complex world of home buying and selling that little bit easier. Using best in class marketing strategies, the company is able to secure better sales for clients.

A range of similarly innovative activation ideas will be implemented, particularly engaging football fans in Tayside and the Highlands.

This will include the launch of new football content channels aimed and promoting supporter engagement at every opportunity.

Founded by highly respected marcom leader Lawrence Broadie, Electrify will be supporting McEwan Fraser Legal's in-house team on the management of for the sponsorships, including rights delivery, sponsorship PR, and fan relationships.

Electrify's mission is to, electrify audiences by telling an amazing story, with a very strong focus on values and culture. The agency primarily works across sport, community and charity sectors.

McEwan Fraser Legal chief executive Ken McEwan said: We've proud to have led the market in recent years, and our recent acquisition of three shirt sponsorships — unheard of in a single league in Scotland — is another mark of our commitment to, think differently'.

Electrify's knowledge of the clubs, the game in Scotland, the media landscape and the importance of supporter engagement, made them an ideal appointment to help get the best out of our partnerships with Dundee, Dundee United and Inverness.

Electrify Marketing & Communications owner Lawrence Broadie comments: We're delighted to have secured this latest business win, and we look forward to this fascinating proposition, working with McEwan Fraser Legal and the clubs to deliver a win-win situation for everyone.

McEwan Fraser Legal's approach is to challenge the norm, and anyone who knows me and Electrify, recognises that is the way we do things, too.

I've seen first-hand, from personal experience, McEwan Fraser Legal's outstanding service and approach to marketing, so we're convinced that there's a brilliant synergy between our businesses.

Electrify will work with McEwan Fraser's highly acclaimed in-house marketing team, who will provide a range of creative services under the direction of Marketing Manager Celia Graham.

Head Office

Electrify Marketing & Communications
8 Deer Park Avenue
Fairways Business Park
EH54 8AF
United Kingdom

0131 564 0807