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Making a move with KA Leisure in North Ayrshire

  • New campaign developed with KA Leisure
  • Project aims to encourage women to get more active
  • Electrify developed visual identity and a series of films

We've been working with our colleagues at KA Leisure on a range of projects during 2018, with the latest of these launched last week.

Girl Make Your Move is a new campaign to encourage women of all ages to become more active as part of living a healthy lifestyle.

The campaign is not about preaching, instead recognises that many women don't feel particularly confident about getting active, have a lot else on, or haven't really fancied the whole "keep fit" thing.

With support from the Spirit of 2012 Legacy Fund, Girl Make Your Move uses inspiration stories from others across North Ayrshire, all "real" women who face the same challenges as their neighbours, families and friends.

Electrify was engaged by KA Leisure to create the campaign identify, in the end formed of a bright range of logos. There is no one "lead colour" with flexibility deliberately brought into the mix following feedback around the concept.

We then helped to plan, storyboard, film, edit and publish five different films. Each include iconic footage from across the region and deliver an underlying message that everyone regardless of age or circumstances can find something to get involved with.

Video Link: https://www.youtu.be/Q9Tb2g7F4QI

"North Ayrshire Council's Leisure Trust is one of the most forward thinking in Scotland," explains director Lawrence Broadie.

"It's been a pleasure to work with the team, and we are proud to have built a strong relationship which is delivering inspiring content with clear messaging to help underpin this really important campaign."

Our team continues to work with KA Leisure on other key projects including DrEAM (Drop Everything and Move), which is North Ayrshire's approach to all activity which encompasses "sport for good".

Electrify is an integrated marketing & communications agency delivering a wide range of services to clients including: the SPFL Trust, Supporters Direct Scotland, KA Leisure, DPS Group, McEwan Fraser Legal, BBC ALBA, MG ALBA, purpleTV, and McCrea Financial Services, amongst others.

To find out how we can support your brand to tell amazing stories drop us an email to please@electrify.me.uk or call us on 0131 564 0807.

Head to our YouTube channel to view all of the Girl Make Your Move films for KA Leisure.

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