Our team has been working with LinkLiving over the last few weeks, delivering their first big awareness campaign.

The charity - part of the wider Link Group - delivers socially inclusive care, support and employability services. These aim to overcome the negative impacts of ill-health, poverty, inequality and isolation.

For this campaign, we've focused on Steps To Resilience, which is an award-winning personal development programme.

It supports young people aged 14-16 (at school) and 16-24 who have had adverse childhood experiences and trauma resulting from disadvantage and social exclusion.

For this campaign we have managed all aspects from ideas, creating content, and delivering the right opportunities to be seen. This has included:

• Filmed and edited a lead film, which sets the scene for Steps To Resilience
• Profiled eight #Steps stars
• Built a microsite site at linkliving.org.uk/steps
• Edited a series of short-form clips focusing on different parts of the programme
• Designed a suite of graphics to be used as part of the overarching campaign
• Created a supporting media pack to build PR opportunities
• Built a series of targeted digital adverts for Facebook
• Curated everything into our planning system, our Electrify Content Grid
• Published content across multiple channels using Kontentino
• Provided detailed metric reports against our objectives, and supporting insight

ud83dudc4a Watch | "It was a change, just like that...she's come on leaps and bounds. There's no stopping her!"

Sarah and her dad Ian reflect on the difference that our programme, Steps To Resilience made to their lives. #steps

u23e9 https://t.co/cbQQ95rLKQ pic.twitter.com/tlWa6BATzz

— LinkLiving (@Link_Living) January 31, 2020

The results have been exceptional, with a significant increase across all available metrics, including traffic, engagement, click-through, and new followers across social channels.

Electrify is a creative marketing & communications agency. We primarily work with clients across sport, community and the third sectors. Our current roster includes LinkLiving, Alzheimer Scotland, Dogs for Good, BBC ALBA, the SPFL Trust, and Cockayne Systems.

To find out more drop us an email to please@electrify.me.uk or call us on 0131 564 0807.