We've been on a special adventure in London in the last few weeks introducing the SPFL Trust's new mascot, Lomond the Lion to the world!
His arrival at Hampden Park coincided with a very big first engagement, for which he proved he was up to the task.
Lomond even got to meet his hero, Bonnie Tyler
Lomond was invited by the BBC to join other mascots from across the English Premier League and EFL to take part in a giant Supermovers Mascot dance mashup.
And even better? It was all LIVE on The One Show, with Alex Jones and Matt Baker.
Lomond even got to meet his hero, Bonnie Tyler.
Our team, led by head of creative services Lauren Bennett headed to London with Lomond (and his entourage) to capture every step of the journey.
Lomond toured the UK's capital (on paws, with a couple of trips on the Underground) before heading into rehearsals with his new-found football friends.
In all seriousness, Lomond is here to help the SPFL Trust promote some of its programmes which support young people and is regularly out visiting schools and clubs.
As an agency, Electrify have spent some time developing Lomond so he can also be represented in cartoon form. This has included a re-brand of the 4-4-2 Reading Challenge, where he is now very much the cover star.
Watch out for where else Lomond appears in the months ahead.
At Electrify we tell powerful stories that inspire action. We work with clients across sport, community and the third sector delivering powerful campaigns. Our clients include the SPFL Trust, Alzheimer Scotland, George Watson's College, BBC ALBA, Bruce Tait Associates, Registers of Scotland, DPS Group, and Dogs for Good.
If you would like to find out more drop us an email to firstname.lastname@example.org.