Last month, Age Scotland launched their new Annual Impact Report 2019.

The document's launch formed part of a campaign to highlight the charity's extraordinary efforts over the previous 12 months.

Our team at Electrify were delighted to work with Age Scotland for the first time, delivering:

• A beautifully designed 60-page document
• Three-minute animated explainer focusing on 2019's highlights
• A series of supporting static and moving social media graphics to help promote the campaign

In 2019, our skilled helpline advisors handled more than 20,000 calls from older people and their families - providing information, advice and friendship to those who need it most.

Find out more about the positive impact of our work last year ud83dudc47 https://t.co/ujf2hRK49rpic.twitter.com/S0Uhn1nVSp

— Age Scotland (@agescotland) April 30, 2020

Using a combination of original illustrative graphic design elements along with bright, upbeat images, the report is designed so that readers can access the contents in parts - or all at once!

These visual elements were then animated, as part of creating the explainer and supporting social media content which were designed to help bring the campaign to life, driving traffic to Age Scotland's website.

Everyone at Electrify is delighted that we are continuing to work with Age Scotland on a new campaign, to be launched in due course.

Video Link: https://www.youtu.be/NaA3c5U9AuM

At Electrify, we tell extraordinary, powerful stories that inspire action.

We do so by developing supercharged, inspiring ideas; producing powerful, creative, multi-platform content; and by delivering opportunities for the right reaction by ensuring the people you want to see and react to a campaign are able to do so.

Some of our existing third sector clients include Alzheimer Scotland, Age Scotland, LinkLiving, The ALLIANCE, SPFL Trust, and Dogs for Good.

To find out more about Scotland's brightest creative marketing & communications agency, email go@electrify.me.uk or call 0131 564 0807.