OPEN Electrify Marketing & Communications
At Electrify we help tell extraordinary, powerful stories


Electrify has Eurovision with BBC ALBA

  • BBC ALBA secure the right to included Scotland in Eurovision Choir
  • Eletrify’s press & PR campaign supports choir
  • Set-piece images and interviews form part of strategy

Eurovision is one of the world's biggest singing and performance contest, with dozens of countries from across Europe (and Australia) taking part.

And so, when BBC ALBA revealed they had secured the opportunity for Scotland to go solo at Eurovision for the first time, it's fair to say that grabbed dancing shoes, dusted ourselves down with glitter and got ready to party!

Eurovision Choir brought together ten countries in Gothenburg for a night of spectacular performances, none more so than Scotland's entry, a 35-strong choir, appropriately named 'Alba'.

Others competing were: Belgium, Denmark, Germany, Latvia, Norway, Sweden, Switzerland, Wales and returning champions Slovenia.

Led by BBC ALBA presenter Joy Dunlop, Alba performed a combination of traditional and modern music in Gaelic.

They looked the part too, with their 'signature look' specially commissioned by The House of Edgar.

Our team worked with the production team on a unique press & PR campaign to raise awareness of Scotland's participation in Eurovision Choir.

Coverage was generated across a range of national and local media outlets across radio, print and online over a three-week focus.

Sadly, Alba didn't win the competition, but made many friends following a brilliant performance on live TV.

At Electrify we tell powerful stories that inspire action. We work with clients across sport, community and the third sector delivering powerful campaigns. Our clients include the SPFL Trust, Alzheimer Scotland, George Watson's College, BBC ALBA, Bruce Tait Associates, Registers of Scotland, DPS Group, and Dogs for Good.

If you would like to find out more drop us an email to

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Electrify Marketing & Communications

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