This week we found a new place to hang out the washing: George Square, Glasgow.
Our team completed several weeks of logistical planning to deliver a unique media call to reveal the 51 countries who will form 64 teams in the 2016 Homeless World Cup.
The tournament takes place in George Square, from 10-16 July, as the heart of Glasgow is turned into a theatre of inspiration.
Working with the Scottish Government and Glasgow Life, as well as our partners at Impact Signs, R&D Miller, & Devlin Photography the Electrify team assembled a giant washing line, upon which shirts of all teams, complete with the Glasgow 2016 logo hung in the eye of the City Chambers.
The Scottish FA also played their part, during the international break for games against Czech Republic and Denmark.
With time and access to players during this period normally (and understandably) reserved for national team sponsors, we were grateful that Robert Snodgrass was able to join us alongside Scotland captain Gemma Fay.
We secured significant coverage on TV, digital and press, and engaged directly with the 51 countries for the time with a new international database which has been put together as a result of our partnership with Freuds.
It was a challenge in many ways, but we're absolutely delighted with how it worked. In the end we hung more than 100m rope, and after assembly it was spectacular to look at,' said Electrify director Lawrence Broadie.
Of course there are times when PR won't be as exciting as this, but we're pleased we again pulled off something special, very much supporting our mission to, electrify your audience by telling an amazing story'.
I'm also really grateful to Donna and our team for the work they put in. We did a lot in a relatively short time on the day, and that requires a huge team effort.
Electrify Marketing & Communications is an integrated agency, primarily offering services across sport, charity and community sectors. Driven by our values, our mission is to, 'electrify your audience, by telling an amazing story.' Clients include: DPS Group, purpleTV, Supporters Direct Scotland, McEwan Fraser Legal, and the Scottish FA.
To find out more email firstname.lastname@example.org or call 0131 564 0807.