OPEN Electrify Marketing & Communications
At Electrify we help tell extraordinary, powerful stories


Electrify DrEAMS for North Ayrshire

  • Strategy support including workshop
  • New strategic guide written and designed
  • 90 second animation created to explain DrEAM
  • DrEAM Day 2018 celebrated with roadshow of activity

Over the last few months we have been DrEAM-ing in North Ayrshire as part of a campaign to encourage people in the area to become more active.

Electrify has helped North Ayrshire's Active Communities group to develop the strategy which sits behind Drop Everything and Move.

The strategy behind DrEAM focuses on five key areas:

  • Celebrate every step
  • Recognise that everyone's start and finish line is difference
  • Encourages 'supportive starters'
  • Create joined up approaches between partners
  • Guide people to the right opportunities
Video Link:

The thinking behind DrEAM - which we helped to define as a culture - fits into North Ayrshire's Active Community Strategy 2016-2026 which ambitiously aims to increase physical activity across the local authority area by 10%.

Our work with North Ayrshire Council, KA Leisure, Ayrshire College, SportScotland, NHS Ayrshire & Arran, Active Schools and Third Sector Interface involved several elements.

This collaboration is a key part of finding people who are harder to reach, providing them with accessible opportunities to be more active.

Some of our work included:

  • Refining the strategy behind DrEAM
  • Writing and publishing a new DrEAM strategy document, "Celebrate Every Step"
  • Creating a 90 second animation to explain DrEAM quickly, and clearly
  • Designing a marketing toolkit for any organisation that wished to get involved
  • Supporting a whistle-stop tour of a range of DrEAM Day activities taking place across North Ayrshire, developing and curating social media content

Blacklands Primary School and Whitehirst Primary School got things underway with an early morning digital dance off, before lots of other primary and secondary schools across the area got involved in the action.

Hundreds of pupils in Largs attended a sport festival at Inverclyde. Sessions were led by volunteers from Largs Academy.

The Lord Provost Councillor Ian Clarkson joined a Walking Football session in Irvine for a session at The Portal; there was a cycle challenge as part of a Health & Social Care project, and a Kilwinning nursery visited Arran View Care Home for an intergenerational dancing session.

As mentioned, Cycling Without Age was launched in Largs and back in Kilwinning, Go Fitba combines football with a cooked meal for local children. Meatballs were on the menu.

And in Irvine and Dalry, Twilight Basketball proved to be hugely popular with younger people.

Take a look at some of the day's fantastic images...

Image Gallery

Head Office

Electrify Marketing & Communications

1C Alba Pavilions
Alba Business Park
EH54 7HG
United Kingdom

0131 564 0807