Our owner Lawrence Broadie was on BBC Radio Scotland's Kaye Adams programme today (26th January 2016) as a 'talking head' on sports marketing.
Lawrence was invited on the programme after the hilarious tory of Paul Gardiner whose son Charlie had said he wanted to support Liverpool or Manchester City as his friends did.
Paul came up with the idea of sending a letter from Arsenal manager Arsene Wenger and striker Alexis Sanchez, to tell young Charlie that he should be supporting the Gunners.
Speaking on behalf of Electrify, Lawrence reflected on the role that football clubs have to engage with younger supporters, but also (very importantly) their families.
You can listen again to the programme here.
Electrify Marketing & Communications is an integrated agency, primarily offering services across sport, charity and community sectors. Driven by our values, the most important element for us is always people.
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