OPEN Electrify Marketing & Communications
At Electrify we help tell extraordinary, powerful stories


Back to school for Electrify with GWC

  • Electrify secure agreement with George Watson’s College in Edinburgh
  • Project will review communications strategy
  • Major focus on ’how’ to tell the school’s most powerful stories

Electrify has reached agreement to become George Watson's College's marketing & communications agency.

The School, which is based in Edinburgh, is a leading education charity, providing high quality learning & teaching, as well as remarkable extra-curricular experiences through sport, drama, music and the arts.

Watson's has a roll of over 2,300 pupils from nursery through to sixth year, forming a rich and diverse community of families.

The School is administered by the Edinburgh Merchant Company Education Board, a charity registered with the Office of the Scottish Charity Regulator (SC009747).

Additionally, the George Watson's Family Foundation (SC004818) was established in 1997 to create opportunities for children who would have otherwise been unable to attend the School to be able to do so.

Following a competitive tender process, during an initial six-month period we're going to (amongst other things):

  • Work with the School on a complete audit and review of its approach to marketing & communications
  • Help the communications team build a new form of planning, including a service-focused approach for colleagues, internally
  • Develop a new content media strategy which will highlight some of the life-changing work of the School
  • Support the School's approach to Open Morning -a key part of the annual calendar
  • Provide strategic counsel to the Principal, Head of Communications and other senior leaders within the School

Amal Palin, the newly appointed Head of Communications at George Watson's College welcomed our appointment.

"We are delighted to have Electrify working with us," she said.

"The communications department plays a hugely important role in a school and charity of this size. As well as providing a vital internal service to colleagues, we have a responsibility to put parents and pupils at the heart of everything we do.

"Electrify will provide us with the breathing space to help us look at a raft of different elements to what we do, challenging us to think objectively, and ultimately will help us deliver some new ideas."

Electrify's owner Lawrence Broadie adds, "We are delighted to be working in partnership with George Watson's College.

"This is a School which is amongst the most forward thinking in the UK. It has fantastic sport and music facilities, as well as extensive plans to develop the Junior School - which commence this summer - and build a new creative hub.

Electrify will provide us with the breathing space to help us look at a raft of different elements to what we do, challenging us to think objectively, and ultimately will help us deliver some new ideas.

Amal Palin, Head of Communications, George Watson's College

"Fundamentally, George Watson's is an education charity. The School bears a significant responsibility as leaders in education. It's separate Family Foundation is also a really important community asset. Part of our work will focus on telling some incredible stories from both organisations.

"With Amal taking up her post this summer, this is an ideal opportunity to look at everything that is done and ask ourselves some searching questions. There has been some fantastic work done over the years, but the opportunity to go forward now is hugely exciting, and that is why we were so pleased to win this contract."

Electrify is an integrated marketing & communications, driven by our values - commitment, energy and honesty - which works across a range of clients, predominantly in sport, community and the third sector.

Existing clients include the SPFL Trust, MG ALBA, BBC ALBA, McEwan Fraser Legal, DPS Group, KA Leisure, McCrea Financial Services, amongst others.

To find out more email or call 0131 564 0807.

Head Office

Electrify Marketing & Communications

1C Alba Pavilions
Alba Business Park
EH54 7HG
United Kingdom

0131 564 0807