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A ray of sunshine for LinkLiving

  • Electrify create ‘A Ray of Sunshine’ life in lockdown campaign
  • Curation of content aimed at supporting vulnerable people
  • High staff engagement led to amazing content opportunities
  • Electrify turn a box-room into TV studio for The Weekly Ray

It's not easy when you have to stay home, but our team at Electrify have created a complete campaign for LinkLiving campaign, A Ray of Sunshine, over the last few weeks - entirely from our houses!

This project follows on from our successful work with the charity to help tell the story of one of their key programmes, Steps To Resilience.

The current campaign is in response to the Covid-19 outbreak and has highlighted the vital support that LinkLiving provides to some of the most vulnerable people in east central Scotland.

As the name might suggest, we wanted to bring 'A Ray of Sunshine' to those people in a time of need.

Our role focused on content generation, social and digital publishing, PR, as well as managing paid social media.

Video Link: https://www.youtu.be/5kX-iBjiDOk

One of the highlights of each week was 'The Weekly Ray,' a new TV show filmed in our senior associate Graeme Alexander's box-room, which we turned into a studio with the use of green screen.

The show highlighted specific topics with staff from the charity to help service users. It also had a splash of fun in there too, with our very own Graeme hosting, bringing singing, dancing, cooking, and even some poetry, to viewers.

The campaign also featured a serious side. A stunning, dark, expressive animation set out the sizeable challenge posed by Covid-19. This helped form a secondary fundraising ask.

Video Link: https://www.youtu.be/8EH4I8bNyEU

Some of the project's key highlights include:

  • 100% increase in Twitter page visits
  • Video view time boosted on Facebook by 138,067% (!)
  • Facebook page likes up by 720%
  • Website traffic doubled
  • New user website visits up by 137%

At Electrify, we tell extraordinary, powerful stories that inspire action.

We do so by developing supercharged, inspiring ideas; producing powerful, creative, multi-platform content; and by delivering opportunities for the right reaction by ensuring the people you want to see and react to a campaign are able to do so.

Some of our key creative marketing & communications clients include: LinkLiving, Age Scotland, Alzheimer Scotland, DPS Group, Cockayne Systems and George Watson's College.

To find out more about Scotland's brightest creative marketing & communications agency, email go@electrify.me.uk or call 0131 564 0807.

Head Office

Electrify Marketing & Communications
8 Deer Park Avenue
Fairways Business Park
Livingston
EH54 8AF
Scotland
United Kingdom

0131 564 0807
please@electrify.me.uk