OPEN Electrify Marketing & Communications
Prepare to Supercharge your story

News

Making special memories with Alzheimer Scotland

  • Electrify step up to support Memory Walk 2019
  • Memory Walk events take place across Scotland
  • Brand development to focus on a family & community approach
  • Alzheimer Scotland use animation for the first time

Alzheimer Scotland's Memory Walk is a series of 13 short-form walks that take place across Scotland.

We worked with the charity to develop a major overhaul of the look and feel of the events, designed to give them a more community focused feel.

The introduction of an illustrative approach and a strong call to action, 'Who will you walk for?' proved to be successful.

Every member of the Electrify team, were great to work with - always happy to help regardless of how tight the deadlines were. They understood exactly what we were looking for from the outset & produced a very creative campaign which achieved the cut-through in the marketplace which we were needing. They worked closely with us to keep to a very neat budget & I would be happy to recommend them.

Sally McNaught, Head of Localities Fundraising, Alzheimer Scotland
Video Link: https://www.youtu.be/WkN8N-7q_Fg

Our campaign included a beautiful animation which explains what Memory Walk is, and was supported by other static and animated assets. This included both printed and digital collateral.

We supported the campaign's delivery through paid social media advertising, and set-piece PR activity around the events themselves.

Key highlights included:

  • 350,000 people reached via our digital campaign
  • £0.09 per click
  • 100%+ increase participants year on year
  • Revenue up year on year

At Electrify we tell powerful stories that inspire action. We work with clients across sport, community and the third sector delivering powerful campaigns. Our clients include the SPFL Trust, purpleTV, KA Leisure, BBC ALBA, Bruce Tait Associates, NHS Ayrshire & Arran, LinkLiving, and Dogs for Good.

If you would like to find out more drop us an email to please@electrify.me.uk.

Head Office

Electrify Marketing & Communications
8 Deer Park
Fairways Business Park
Livingston
EH54 8AF
Scotland
United Kingdom

0131 564 0807
please@electrify.me.uk